عنوان
پدید آورنده
موضوع
رده
HF5415.32 .P38 2003b
HF5415
.
32
.
P38
2003b
کتابخانه
محل استقرار
1402201680
1402214936
9781402201684
9781402214936
b725148
Trendsmart :
[Book]
the power of knowing what's coming-- and-- what's here to stay /
Louis Patler.
Naperville, Ill. :
Sourcebooks,
©2003.
1 online resource (xvi, 285 pages)
Title from title screen.
Includes bibliographical references and index.
Introduction : a parable -- The Trendsmart leader. Lasting trends. Visionary myopia. Generalized priorities. Delayed urgencies. Acrobatic structures. Grounded risks. Standard deviations. Proactive luck -- The Trendsmart consumer. Mass customization. Local universals. Instant branding. Selective service. Episodic loyalty -- The Trendsmart employee. Paid volunteers. Fringe deficits. Perpetual innovation. Positive negatives. Temporary careers. Complementary competence. Business casual. Working contradictions.
0
Annotation
Trendsmart.
9781402203169
Trend smart
Consumers' preferences.
Consumption (Economics)
Marketing.
BUSINESS & ECONOMICS-- Marketing-- Research.
Business & Economics.
Commerce.
Consumers' preferences.
Consumption (Economics)
Marketing & Sales.
Marketing.
BUS-- 043060
658
.
8/343
21
HF5415
.
32
.
P38
2003b
Patler, Louis.
20201213095109.0
pn
مطالعه متن کتاب [Book]
Y
