عنوان
پدید آورنده
موضوع
رده
HD69.B7 W37 2001eb
HD69
.
B7
W37
2001eb
کتابخانه
محل استقرار
0585469466
9780585469461
b725147
Warriors on the high wire :
[Book]
the balancing act of brand leadership in the 21st century /
[compiled by] Fiona Gilmore.
New York :
PerfectBound,
2001.
1 online resource (viii, 201 pages) :
illustrations
A HarperCollins Business edition published 2001.
Includes index.
Introduction / Fiona Gilmore -- 1. Armani: The Cult of the Fashion Brand: Defining Style Across Six Continents -- 2. Disney: Managing a Magical Brand -- 3. INSEAD: Management Education with a Mission -- 4. Psion: The Battle for Wire-free Working -- 5. Reuters: Transforming the Brand for the Information Age -- 6. Sony: Re-inventing Itself to Keep Ahead in the Networked World -- 7. Sunday: New Brand Building Through a Unique Personality -- 8. Visa International: The Serendipity of a Name -- 9. Vodafone: Post-Aquisition: The Challeng of Brand Migration -- 10. Vorwerk: Building a Brand Without Advertising -- 11. Wales: Can a Country Be a Brand? -- 12. Wal-Mart Asda: the Revival of a Brand -- 13. Yahoo!: The Beginnings of a Brand.
0
"This text is a series of essays on the nature of brands and brand building by some of the most successful and high-profile names in business. It includes comparisons between different strategies and definitions of best practice."
Brand name products-- Management.
Product management.
Brand name products-- Management.
BUSINESS & ECONOMICS-- Advertising & Promotion.
Product management.
BUS-- 002000
658
.
8/27
22
HD69
.
B7
W37
2001eb
Gilmore, Fiona.
20201213095042.0
pn
مطالعه متن کتاب [Book]
Y
