how to write effective marketing material for your small business /
Mary Morel.
Crows Nest, N.S.W. :
Allen & Unwin,
2003.
1 online resource (xv, 247 pages) :
illustrations
Includes bibliographical references (pages 238-239) and index.
Title page; Contents; Preface; Introduction; 1 How to write a business and marketing plan; 2 Branding and creating visual impact; 3 Writing guidelines; 4 How to write brochures and flyers; 5 How to write a press release; 6 How to write direct mail; 7 How to write an advertisment; 8 How to write your website; 9 How to write newsletters and ezines; References; Index.
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A practical book that brings together all the writing tools a small business needs. Learn how to write effective marketing brochures, newsletters, press releases and advertisements for your business.