عنوان
پدید آورنده
موضوع
رده
HF5415 .L66 2006eb
HF5415
.
L66
2006eb
کتابخانه
محل استقرار
0080501206
9780080501208
b724352
Analysis and evaluation, 2006-2007 /
[Book]
Wendy Lomax and Adam Raman.
1st ed.
Boston :
Elsevier/Butterworth-Heinemann,
2006.
1 online resource (1 volume)
Includes bibliographical references and index.
Unit 1. Introduction to analysis and evaluation -- unit 2. Evaluating performance : marketing metrics -- unit 3. Brand valuation -- unit 4. Auditing marketing activities -- unit 5. Evaluating performance : financial measures -- unit 6. Analysing the external environment -- unit 7. Analysing the internal environment -- unit 8. Characteristics of the global marketplace -- unit 9. Defining competitive advantage.
0
Analysis and evaluation, 2006-2007.
9780750680059
Marketing-- Evaluation-- Examinations, Study guides.
BUSINESS & ECONOMICS-- Distribution.
BUSINESS & ECONOMICS-- Marketing-- General.
BUS-- 043000
BUS-- 078000
658
.
80076
22
HF5415
.
L66
2006eb
Lomax, Wendy.
Raman, Adam.
Chartered Institute of Marketing.
20201209210428.0
pn
مطالعه متن کتاب [Book]
Y
