عنوان
پدید آورنده
موضوع
رده
HF5415.32 .U53 2000eb
HF5415
.
32
.
U53
2000eb
کتابخانه
محل استقرار
058538701X
9780585387017
b724112
Understanding consumer decision making :
[Book]
the means-end approach to marketing and advertising strategy /
Thomas J. Reynolds and Jerry C. Olson, editors.
London :
Lawrence Erlbaum,
2000.
1 online resource (xvii, 447 pages) :
illustrations
Includes bibliographical references and index.
Understanding consumer decision making.
0805817301
Consumer behavior.
Marketing-- Management.
BUSINESS & ECONOMICS-- Consumer Behavior.
Consumer behavior.
Marketing-- Management.
BUS-- 016000
658
.
8/342
21
HF5415
.
32
.
U53
2000eb
Olson, Jerry C., (Jerry Corrie),1944-
Reynolds, Thomas J., (Thomas John),1947-
20201209183911.0
pn
مطالعه متن کتاب [Book]
Y
