عنوان
پدید آورنده
موضوع
رده
P91.3 .G86 2000eb
P91
.
3
.
G86
2000eb
کتابخانه
محل استقرار
0857022016
0857028987
9780857022011
9780857028983
0761956581
076195659X
9780761956587
9780761956594
b721591
Media research methods :
[Book]
measuring audiences, reactions and impact /
Barrie Gunter.
Thousand Oaks, Calif. :
Sage Publications,
2000.
1 online resource (314 pages)
SAGE research methods
Includes bibliographical references (pages 280-307) and index.
Evolving Theoretical Background of Media Research; Overview of Media Research Methodologies; Audiences; Overview of Media Research Methodologies; Media Output; Measuring Media USAGE and Exposure; Measuring Affective Responses to Media; Measuring Cognitive Responses to Media; Attention and Comprehension; Measuring Cognitive Impact of Media; Measuring Behavioural Impact of Media; From Association to Causation.
0
"In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society." "The unique strength of this book is that it discusses the theoretical underpinnings of media research methodologies, and thereby presents a deeper discussion of methodologies than simply whether or not they offer techniques that generate reliable data."--Jacket.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Ingram Content Group
9780857022011
Media research methods.
9780761956594
Mass media-- Research-- Methodology.
Mass media-- Research.
Social sciences-- Methodology.
Forschungsmethode
Mass media-- Research-- Methodology.
Mass media-- Research.
Massamedia.
Massenmedien
Medienforschung
Methodologie
Onderzoeksmethoden.
SOCIAL SCIENCE-- Media Studies.
Social sciences-- Methodology.
SOC-- 052000
302
.
23/07/2
22
P91
.
3
.
G86
2000eb
05
.
03
AP
13500
MR
2600
bcl
rvk
rvk
Gunter, Barrie
20201208130612.0
pn
مطالعه متن کتاب [Book]
Y
