Includes bibliographical references (pages 251-268) and index.
How can I help you? : service with a smile-and a story / Susan Stites -- Put your money where your mouth is : unleashing the power of people through stories / Marcy Fisher -- We need more we and less me : how stories build teams and teamwork / Susan M. Osborn, Marcy Fisher -- You get what you give : leadership in action through stories / Lori L. Silverman -- Are we on track? : how stories impact project management / Denise Lee -- Who said money is everything? : story is the new currency in financial management / Alicia Korten, Karen Dietz -- We've never done it this way before : prompting organizational change through stories / North McKinnon -- The sky is falling : when difficult times call for a new story / Michael J. Margolis -- Why are we here? : stories that define us / Evelyn Clark -- I can see clearly now : bringing strategy alive through stories / Madelyn Blair -- The fog is lifting : seeing connections to marketing and marketing research through stories / Steven N. Silverman, Susan J. Moore -- What's in a name? : how stories power enduring brands / Ashraf Ramzy, Alicia Korten -- It pays to be a pioneer : blazing a trail for stories / Lori L. Silverman -- What do you suggest we do? : finding answers and ideas in research / Jo Tyler -- There are five sides to every story : which are you missing? / Lori L. Silverman.
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This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands' End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have.
OverDrive, Inc.
OverDrive, Inc.
69337FD4-3766-4582-974B-EB44DE73431F
Wake me up when the data is over.
0787982709
Communication in organizations.
Industrial productivity.
Storytelling.
BUSINESS & ECONOMICS-- Business Communication-- General.