mass customization of complex products, services and software /
Milan Kratochvil, Charles Carson.
Berlin :
Springer,
2005.
1 online resource (xviii, 172 pages) :
illustrations
Introduction, with Focus on the Customer -- Mass Customization, Components and Customer Intimacy -- Selling Customized While Producing Industrialized -- Mass Customization of Services -- Mass Customization of Software Products Withdrawals and Deposits -- Streamlining the Product and the Processes -- The Importance of Data, and the Ability to Capitalize on It -- Trends in the Order Process for Complex Products and Services -- Concluding Remarks -- Afterword: the Virtual Future.
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"This book is about a practical approach to the mass customization of complex products, services and software, namely "Configure-to-Order", the definition of modular product packages and their configuration on demand, to fit customer-specific needs. The audience are those interested in management or process improvement in areas such as customer service, sales, marketing, exports, new product development, or production."--Jacket.