عنوان
پدید آورنده
موضوع
رده
JK524 .B46 1999eb
JK524
.
B46
1999eb
کتابخانه
محل استقرار
0275966453
0313003254
9780275966454
9780313003257
b720493
Seeing spots :
[Book]
a functional analysis of presidential television advertisements, 1952-1996 /
William L. Benoit.
Westport, Conn. :
Praeger,
1999.
1 online resource (xii, 238 pages) :
illustrations.
Praeger series in political communication,
1062-5623
Includes bibliographical references.
Preliminaries. Introduction: presidential television spots ; The functional approach to political advertising -- General campaigns. In the beginning: 1952, 1956 ; The Democrats ascend: 1960, 1964 ; Nixon's return: 1968, 1972 ; After Watergate: 1976, 1980 ; Republicans in control: 1984, 1988 ; The end of the millennium: 1992, 1996 -- Other campaigns. Primary campaigns: who shall lead us? ; Third-party candidates: another choice -- Comparisons. Contrasts ; Conclusions.
0
Benoit provides a comprehensive analysis of presidential spots from the inception of this important message form in 1952 through the most recent national campaign in 1996. He includes both primary and general spots as well as those from third party candidates.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Seeing spots.
0275966453
USA
Advertising, Political-- United States.
Presidents-- United States-- Election.
Television in politics-- United States.
Présidents-- États-Unis-- Élection.
Publicité politique-- États-Unis.
Télévision en politique-- États-Unis.
Advertising, Political.
Fernsehen.
POLITICAL SCIENCE-- Political Process-- General.
Präsidentenwahl
Presidents-- Election.
Presidentskandidaten.
Propaganda.
Televisie.
Television in politics.
Verkiezingscampagnes.
Wahlkampf
United States.
7
POL-- 016000
324
.
7/3/097309045
21
JK524
.
B46
1999eb
89
.
56
bcl
Benoit, William L.
20201208121456.0
pn
مطالعه متن کتاب [Book]
Y
