عنوان
پدید آورنده
موضوع
رده
HN25 .N39 2009eb
HN25
.
N39
2009eb
کتابخانه
محل استقرار
813210434X
8132108183
9788132104346
9788132108184
8132102401
9788132102403
b720298
Packaging life :
[Book]
cultures of the everyday /
Pramod K. Nayar.
Thousand Oaks, Calif. :
Sage,
©2009.
1 online resource (xxv, 218 pages)
Includes bibliographical references (pages 196-216) and index.
Cover; Contents; Preface; Acknowledgements; Introduction; 1 -- Life, the Low-calorie Edition: Cultures of Health; 2 -- Life, the Deluxe Edition: Cultures of Comfort; 3 -- Life, the Bubble-wrapped Edition: Cultures of Risk; 4 -- Life, the High-speed Edition: Cultures of Mobility; Conclusion: Unpacking; Bibliography; Index; About the Author.
0
Packaging Life: Cultures of the Everyday is a study of the cultural politics of four aspects of everyday life--health, comfort, risk and mobility--as manifest in public culture. The book explores the commodification of these aspects, arguing that our experience and perception of these are mediated by discourses circulating in the mass media. The author explores how notions of 'good' health, 'cosmopolitan' identities, and 'luxurious' lifestyles are constructed, arguing that such constructions, or what this book calls 'packaging', encourage us to buy particular commodities, adopt certain lifestyle.
Packaging life.
9788132102403
Cosmopolitanism.
Culture.
Mobile communication systems-- Social aspects.
Social marketing.
Transportation-- Social aspects.
Well-being-- Social aspects.
Cosmopolitanism.
Culture.
POLITICAL SCIENCE-- Public Policy-- Cultural Policy.
Social marketing.
SOCIAL SCIENCE-- Anthropology-- Cultural.
SOCIAL SCIENCE-- Popular Culture.
Transportation-- Social aspects.
POL-- 038000
SOC-- 002010
SOC-- 022000
306
.
09
22
HN25
.
N39
2009eb
Nayar, Pramod K.
20201208120515.0
pn
مطالعه متن کتاب [Book]
Y
