how to land big sales and transform your company /
Tom Searcy and Barbara Weaver Smith.
Hoboken, N.J. :
John Wiley & Sons,
2008.
1 online resource (xxv, 262 pages)
Includes index.
Whale Hunting; Contents; Foreword; Preface; Acknowledgments; Author Biographies; Chapter 1: The Whale Hunters' Story; Chapter 2: Signs of the Times; Chapter 3: Know the Whale; Chapter 4: Send Out the Scouts; Chapter 5: Set the Harpoon; Chapter 6: Ride the Whale; Chapter 7: Capture the Whale; Chapter 8: Sew the Mouth Shut; Chapter 9: Beach the Whale; Chapter 10: Honor the Whale; Chapter 11: Celebrate the Whale; Epilogue: Let the Hunt Begin; Glossary; Index.
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Using the ancient Inuit whale hunt as a metaphor, this book provides a nine-phase model for finding, landing and harvesting whale-size accounts - the kinds of accounts that transform a business.
Safari Books Online
OverDrive, Inc.
CL0500000312
E78222CE-E189-413E-A1A0-B73D95D51E05
Whale hunting.
0470182695
Sales management.
BUSINESS & ECONOMICS-- Sales & Selling-- Management.