Includes bibliographical references (pages 304-308) and index.
Marketing tactics: how professionals build reputations and generate leads -- Building a network: how professionals develop a sustainable source of leads -- Sales tactics: how professionals advance and close a sale -- From tactics to strategy: what works and what doesn't.
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In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how-even if you've never sold a product in your life-you can become a top performer in your organization.