عنوان
پدید آورنده
موضوع
رده
GV742.3 .S528 2009eb
GV742
.
3
.
S528
2009eb
کتابخانه
محل استقرار
047054211X
0470563982
0470563990
0470564008
1282291424
9780470542118
9780470563984
9780470563991
9780470564004
9781282291423
9780470542118
b719926
ESPN :
[Book]
the company : the story and lessons behind the most fanatical brand in sports /
Anthony F. Smith, with Keith Hollihan.
Hoboken, N.J. :
John Wiley & Sons,
©2009.
1 online resource (xxiv, 232 pages, 8 unnumbered pages of plates) :
illustrations
Includes bibliographical references and index.
ESPN: The Company -- The Story and Lessons Behind the Most Fanatical Brand in Sports; Contents; Acknowledgments; Introduction: The Biggest Business Story In Sports; Chapter 1: TURNING FANATICS INTO FANS; Chapter 2: THINK LIKE AN INCUMBENT, ACT LIKE A CHALLENGER; Chapter 3: THE RIGHT LEADER AT THE RIGHT TIME; Chapter 4: CREATE YOUR OWN GAME; Chapter 5: EXPAND THE BRAND; Chapter 6: PLAYING WELL WITH OTHERS; Chapter 7: BLOW THE WHISTLE, SPOT THE BALL; Chapter 8: ARE YOU HAVING FUN?; Notes; References; About the Authors; Index.
0
A fascinating look at ESPN and its success as a brand. ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginnings of ESPN as an underrated startup to the pinnacle of their success as a major industry player. ESPN and other great o.
OverDrive, Inc.
OverDrive, Inc.
9168D976-0923-4B21-BA5A-4DF3E7928DC7
ESPN.
047054211X
ESPN (Television network)-- History.
ESPN (Television network)
Television broadcasting of sports-- History.
TECHNOLOGY & ENGINEERING-- Television & Video.
Television broadcasting of sports.
KM
TEC-- 043000
384
.
55/5
22
GV742
.
3
.
S528
2009eb
Smith, Anthony F.
Hollihan, Keith.
20201208114622.0
pn
مطالعه متن کتاب [Book]
Y
