Wiley operations management series for professionals
Includes bibliographical references and index.
Managing the Demand-Supply Chain; Contents; Chapter 1: Introduction; Chapter 2: Demand and Supply Chains -- The New Supply Chain Management; Chapter 3: Value Thresholds and Traps; Chapter 4: Reshaping Your Value Offering -- How to Do It; Chapter 5: Excellence through Demand-Supply Chain Management; Chapter 6: Operational Effectiveness -- Know Your Own Demand Chain; Chapter 7: Microcosms -- Collaborate to Implement Effectively; Chapter 8: Managing Information Technology -- How to Stretch Your Business to Its Full Potential.
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A proven, innovative approach to meeting customer demand. Combining an intensive focus on customer/marketplace demands with innovative technology tools developed to execute demand chain planning, Managing the Demand-Supply Chain sets forth a powerful new model for fulfilling customer demand in the best possible way. Four of the world's leading demand chain researchers and implementers demonstrate how select high-tech companies, such as Nokia and Dell, have used the demand chain approach to differentiate their value offerings and delight their customers.