عنوان
پدید آورنده
موضوع
رده
GT2853.U5 A34 2009eb
GT2853
.
U5
A34
2009eb
کتابخانه
محل استقرار
1282485822
1604733330
6612485825
9781282485822
9781604733334
9786612485824
1604731206
1604731214
9781604731200
9781604731217
b718972
Garlic capital of the world :
[Book]
Gilroy, garlic, and the making of a festive foodscape /
Pauline Adema.
Jackson :
University Press of Mississippi,
©2009.
1 online resource (xiii, 196 pages) :
illustrations, maps
Includes bibliographical references (pages 173-190) and index.
Making a foodscape : Gilroy and the iconization of garlic -- The festivalization of garlic : creating and celebrating community in Gilroy -- From foreign to fad : garlic's twentieth-century transition -- Garlic galore : festival inversion, subversion, and the enactment of labor relations -- Place branding and selling place : creating and marketing identity capital -- "This little piggy went to PigFest-- " : the paradox of PigFest -- Festive foodscapes : food symbolization and place making.
0
According to Pauline Adema, you smell Gilroy, California, before you see it. In Garlic Capital of the World, the folklorist and culinary anthropologist examines the role of food and festivals in creating a place brand or marketable identity. The author scrutinizes how Gilroy, California, successfully transformed a negative association with the pungent bulb into a highly successful tourism and marketing campaign. This book explores how local initiatives led to an iconization of the humble product in Gilroy. The city, a well-established agricultural center and bedroom community south of San Fra.
JSTOR
22573/ctt2kk3fq
Garlic capital of the world.
1604731206
Folk festivals-- California-- Gilroy.
Food habits-- California-- Gilroy.
Garlic-- Social aspects-- California-- Gilroy.
Folk festivals.
Food habits.
Manners and customs.
SOCIAL SCIENCE-- Customs & Traditions.
SOCIAL SCIENCE-- Folklore & Mythology.
Gilroy (Calif.), Social life and customs.
California, Gilroy.
0
7
SOC-- 005000
SOC011000
TRV025130
394
.
1/20979473
22
GT2853
.
U5
A34
2009eb
Adema, Pauline.
20201208110116.0
pn
مطالعه متن کتاب [Book]
Y
