عنوان
پدید آورنده
موضوع
رده
HF5415.2 .K36 2009eb
HF5415
.
2
.
K36
2009eb
کتابخانه
محل استقرار
0749454644
0749458607
1282395610
6612395613
9780749454647
9780749458607
9781282395619
9786612395611
9780749454647
b718509
Qualitative research :
[Book]
good decision making through understanding people, cultures and markets /
Sheila Keegan.
Philadelphia :
Kogan Page,
©2009.
1 online resource (xii, 260 pages) :
illustrations
Market research in practice series
Includes bibliographical references (pages 252-256) and index.
Market research: the big picture -- How 'qualitative' fits within the wider world of research -- The nature of qualitative research -- The business of qualitative research -- Research issues that call for qualitative methods -- Qualitative research methodologies -- Improving interviewing (and other) skills -- Research stimuli -- Projective techniques -- Consumer input to idea generation and development -- Designing a qualitative research project -- Managing a qualitative research project -- The 'hidden' processes of analysis and interpretation -- Communicating qualitative research outcomes -- Multi-country qualitative studies.
0
Sheila Keegan, psychologist and market research practitioner, outlines the history of qualitative research, its purpose and role, its relationship to quantitative research, ethical issues it provokes, and how to analyze, interpret, and communicate research results. She presents different theoretical models within which qualitative research operates and uses case studies to show how these frameworks differ between the UK, Europe, the US and other countries.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
OverDrive, Inc.
MIL
04772636-09ED-4573-BCB0-44EABC3EA171
239561
Qualitative research.
9780749454647
Marketing research.
Qualitative research.
BUSINESS & ECONOMICS-- Marketing-- Research.
Forskningsmetodik.
Marketing research.
Marketing.
Marketingforschung.
Marknadsundersökning.
Qualitative Methode.
Qualitative research.
BUS-- 043060
KMPD
658
.
8/3
22
HF5415
.
2
.
K36
2009eb
Keegan, Sheila.
20201208103859.0
pn
مطالعه متن کتاب [Book]
Y
