عنوان
پدید آورنده
موضوع
رده
HD59 .G683 2007eb
HD59
.
G683
2007eb
کتابخانه
محل استقرار
0749451386
9780749451387
0749448237
9780749448233
b717996
Creativity in public relations /
[Book]
Andy Green.
3rd ed.
Philadelphia :
Kogan Page,
2007.
1 online resource (xii, 244 pages) :
illustrations.
PR in practice series
Includes bibliographical references and index.
A definition of 'creativity' -- Creativity: some myths debunked -- How you think in 'boxes' -- The creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Creativity-the consultation tool -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- You are never more than 12 feet from an opportunity -- The 'creative diamond' -- The creative individual -- Creating a creative culture -- The ethics of creativity: lies, damned lies and impropaganda -- The future of creativity -- Award ceremony -- Interested in finding out more?
0
Creativity in public relations.
0749448237
Creative ability in business.
Creative thinking.
Public relations.
BUSINESS & ECONOMICS-- Public Relations.
Creative ability in business.
Creative thinking.
Public relations.
BUS-- 052000
659
.
2
22
HD59
.
G683
2007eb
Green, Andy,1958-
20201208101230.0
pn
مطالعه متن کتاب [Book]
Y
