عنوان
پدید آورنده
موضوع
رده
HD59.2 .G35 2008eb
HD59
.
2
.
G35
2008eb
کتابخانه
محل استقرار
0470245476
1119203503
128122202X
6611222022
9780470245477
9781119203506
9781281222022
9786611222024
0470171502
9780470171509
b717745
Corporate reputation :
[Book]
12 steps to safeguarding and recovering reputation /
Leslie Gaines-Ross.
Hoboken, N.J. :
John Wiley & Sons,
©2008.
1 online resource (xx, 183 pages) :
illustrations
Includes bibliographical references (pages 161-174) and index.
Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation; CONTENTS; ACKNOWLEDGMENTS; PREFACE; WHY I WROTE THIS BOOK; HOW I WROTE THIS BOOK; THE BOOK'S OBJECTIVES; THE CONTENT; FOR WHOM THIS BOOK WAS WRITTEN; CAVEATS; REPUTATION LOSS IS NOT NEW, BUT RECOVERY STRATEGIES ARE; PART I; CHAPTER 1: REPUTATION MATTERS; CHAPTER 2: REPUTATION LOSS; CHAPTER 3: SECOND ACTS; PART II; CHAPTER 4: RESCUE; CHAPTER 5: REWIND; CHAPTER 6: RESTORE; CHAPTER 7: RECOVER; PART III; CHAPTER 8: RETURN TO FLIGHT; NOTES; INDEX.
0
Best practices for protecting and repairing reputation. Recent corporate crises have demonstrated that a company's reputation can be destroyed in seconds. A mishandled response, inappropriate act, product tampering, or poorly timed reorganization.
Corporate reputation.
0470171502
Twelve steps to safeguarding and recovering reputation
12 steps to safeguarding and recovering reputation
Corporate image.
Corporations-- Public relations.
Organizational effectiveness.
Responsibility.
Efficacité organisationnelle.
Entreprises-- Image.
Entreprises-- Relations publiques.
Responsabilité
BUSINESS & ECONOMICS-- Public Relations.
Corporate image.
Corporations-- Public relations.
Organizational effectiveness.
Responsibility.
BUS-- 052000
KMK
659
.
2
22
HD59
.
2
.
G35
2008eb
QP
637
rvk
Gaines-Ross, Leslie.
20201208100058.0
pn
مطالعه متن کتاب [Book]
Y
