عنوان

Managing quality cultural tourism /

0203301757

0203424239

0203424239

0415099854

6610137803

9780203301753

9780203424230

9780415099851

9786610137800

0415099854

b717283

Managing quality cultural tourism /

[Book]

Priscilla Boniface.

New York :

Routledge,

1995.

1 online resource (xi, 127 pages)

Heritage

Includes bibliographical references (pages 121-123) and index.

pt. 1. Introduction -- pt. 2. Components -- pt. 3. Objectives -- pt. 4. Conclusion.

0

"Managing Quality Cultural Tourism is an authoritative look at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. As cultural tourism increases the management of heritage sites becomes more complex. Priscilla Boniface addresses these crucial management issues using a marketing approach to identify the needs of all concerned." "This volume is specifically aimed at professionals and students of leisure, tourism and heritage management. It provides an invaluable background to cultural tourism and then focuses on some of the important issues involved with managing a heritage site - education, entertainment and preservation - and considers appropriate ways of dealing with the needs of the tourist, the presenter and the cultural site." "Managing Quality Cultural Tourism suggests a way forward for cultural tourism. It is an indispensable tool for all involved in the tourism and heritage industries."--Jacket.

Managing quality cultural tourism.

Quality control.

Tourism.

BUSINESS & ECONOMICS-- Industries-- Hospitality, Travel & Tourism.

Quality control.

Tourism.

BUS-- 081000

Boniface, Priscilla.

20201208093816.0

pn

[Book]

Y