communicating public health data to the public, policy makers, and the press /
David E. Nelson, Bradford W. Hesse, Robert T. Croyle.
New York :
Oxford University Press,
2009.
xvii, 321 pages :
illustrations, maps ;
25 cm
Includes bibliographical references and index.
Communication fundamentals -- Overcoming general audience tendencies and biases to enhance lay understanding of data -- Presenting data -- Putting it all together : communicating data for public health impact -- Communicating data in acute public health situations -- Communicating data for policy or program advocacy -- Conclusions and new challenges.