عنوان
پدید آورنده
موضوع
رده
TX911.3.M27 M864 2008eb
TX911
.
3
.
M27
M864
2008eb
کتابخانه
محل استقرار
0080552803
113635932X
1136359362
1136359370
1138133191
1282345079
6612345071
9780080552804
9781136359323
9781136359361
9781136359378
9781138133198
9781282345072
9786612345074
0750666617
9780750666619
b716763
The business of resort management /
[Book]
Peter E. Murphy.
Boston :
Elsevier/Butterworth-Heinemann,
©2008.
1 online resource (x, 346 pages) :
illustrations, map
Includes bibliographical references and index.
Front Cover; The Business of Resort Management; Copyright Page; Dedication; Acknowledgements; Contents; List of tables; List of figures; Part A History and features of resorts; Chapter 1 Constants and changes in resort development; Chapter 2 Management definitions and theory applicable to resorts; Part B External challenges for resort management; Chapter 3 Changing market and competitive conditions; Chapter 4 The seasons; Chapter 5 Governance; Part C Internal challenges and strategies for resort management; Chapter 6 Planning and financial management; Chapter 7 Marketing issues for resorts.
Chapter 8 Environment and site managementChapter 9 Community and housing relationships; Chapter 10 Human relations practices; Part D Future directions; Chapter 11 Risk management; Index.
0
8
How can owners and managers ensure that their considerable capital investments will return a competitive return on their investments? How can users and owners be sure they enjoy the promises of tantalizing marketing and real estate claims? Managing Sustainable Resorts Profitably combines business management principles with environmental and social concerns to offer development solutions to these questions. By taking an holistic and contemporary approach to the problem of developing sustainable tourism operations, this book provides a comprehensive assessment of the strategies that need to be considered by various governments, developers and, in particular, the customer-investor.
Business of resort management.
9780750666619
Resorts-- Management.
BUSINESS & ECONOMICS-- Small Business.
Resorts-- Management.
BUS-- 060000
647
.
94068
22
TX911
.
3
.
M27
M864
2008eb
Murphy, Peter E.,1942-
20201208091214.0
pn
مطالعه متن کتاب [Book]
Y
