عنوان
پدید آورنده
موضوع
رده
HD30.28 .C356 2002eb
HD30
.
28
.
C356
2002eb
کتابخانه
محل استقرار
0080476341
0585462798
9780080476346
9780585462790
0750655690
b716246
Business strategy :
[Book]
an introduction /
David Campbell, George Stonehouse and Bill Houston.
2nd ed.
Oxford :
Butterworth-Heinemann,
2002.
1 online resource (xxi, 478 pages)
Previous edition: 1999.
Includes bibliographical references and index.
Index of key concepts; Preface to the second edition; Part 1 An introduction to the strategic process; Part II Internal analysis; Part III External analysis; Part IV Strategic implementation and management; Part V Case studies; Glossary of key terms; Index.
0
Provides an introduction to the subjects of business strategy and strategic management. This book includes case studies of varying lengths with questions included for assignment and seminar work; and a discussion of both traditional theory and the research in the field.
Business strategy.
0750655690
Business planning.
Strategic planning.
BUSINESS & ECONOMICS-- Strategic Planning.
Business planning.
Strategic planning.
BUS-- 063000
658
.
4012
22
HD30
.
28
.
C356
2002eb
Campbell, David J.
Houston, Bill,1928-
Stonehouse, George.
20201208084755.0
pn
مطالعه متن کتاب [Book]
Y
