عنوان

Testing, testing, 1, 2, 3 :

0787971413

9780787971410

0787967122

9780787967123

b715863

Testing, testing, 1, 2, 3 :

[Book]

raise more money with direct mail tests /

Mal Warwick.

San Francisco :

Jossey-Bass,

©2003.

1 online resource (xxii, 250 pages).

Jossey-Bass nonprofit and public management series

Includes bibliographical references (pages 237-239) and index.

The Rules of the Road -- Testing, Testing, Testing: Until Youre Blue in the Face -- The Initial Test Mailing -- Whats Worth Testing (and What Isnt) -- No Size Fits All -- What You See: Versus What You Get -- Tests or Rollouts? -- Results Worth the Wait -- Reading Your Results -- Understanding Confidence Levels / Dan Suzio -- The Value of Guesswork -- Testing Tips from Major Mailers -- Testing Is Fundamental -- Comparing Costs -- Real-World Results -- Signatures -- Teasers -- Brochures -- Window Envelopes -- Mailing for the Environment (I) -- Mailing for the Environment (II) -- Testing in Action -- Inserts -- Postage -- Outer Envelopes -- Outer Envelope Teasers -- BREs -- Letter Length -- Gift Amounts -- Gift Strings -- Credit Card Options -- Miscellaneous Tests -- Spending Money to Raise Money -- Conclusion: Seven Guidelines for Successful Testing.

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Fundraising experts know that successful direct mail requires a continual search for improvements in copy, package formats, and lists through trial-and-error testing. There is no doubt that testing - when done correctly - can raise more money for your organization. In Testing, Testing, 1,2,3 direct mail and fundraising expert Mal Warwick shows how the cumulative value of thoughtful, systematic testing can help your organization reach its direct mail fundraising goals. This reader-friendly guide will take you through each phase of the scientific process of discovering your organization's idea.

Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

Testing, testing, 1, 2, 3.

0787967122

Testing, testing, one, two, three

Direct-mail fund raising.

Testing.

Direct-mail fund raising.

SOCIAL SCIENCE-- Philanthropy & Charity.

Testing.

SOC-- 033000

Warwick, Mal.

20201208060455.0

pn

[Book]

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