Extreme mediation : what top-tier mediators know that you can learn -- Be yourself : inspiring trust, projecting authenticity, honing your skills -- Invisible marketing : the essence of networking -- Visible marketing : getting out there -- Practical considerations : the business of mediation -- How much money can you earn? : value, investment, and cold, hard cash -- Staying alive : weathering the ups and downs of a mediation practice -- Looking ahead : the future of mediation and your future in mediation.