Includes bibliographical references (pages 231-246) and index.
Introduction : consumption as everyday act -- 1. You are what you buy : theories of the consumer -- 2. Consumption and identity : manufacturing choice -- 3. McDisneyfications -- 4. Bodyshopping : the commodification of experience and sensation -- 5. Nature, Inc -- 6. The knowing consumer? -- 7. Mallrats and car boots : the spaces of consumption -- 8. Logo or no logo? : the poetics and politics of branding -- 9. Where do we want to go today? : the postmodern consumer.
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"This book introduces key ideas and theorists of consumption in an accessible way. Drawing on theories of everyday life, this is an engaging and comprehensible introduction of key themes, in consumption and consumer culture. Book jacket."--Jacket.