عنوان
پدید آورنده
موضوع
رده
HF5415.5 .Q857 2005eb
HF5415
.
5
.
Q857
2005eb
کتابخانه
محل استقرار
1845441044
1845442660
9781845441043
9781845442668
b714989
QUIS 9 symposium :
[Book]
service excellence in management /
guest editors, Professor Anders Gustafsson and Professor Bo Evardsson.
Bradford, England :
Emerald Group Pub.,
©2005.
1 online resource (91 pages)
Managing service quality an international journal ;
v. 15, no. 2
EDITORIAL ADVISORY BOARD; Guest editorial; Service quality: beyond cognitive assessment; Service quality as an important dimension of brand equity in Swiss services industries; A manufacturer becoming service provider -- challenges and a paradox; Fading customer relationships in professional services; Does customer satisfaction lead to profitability?; E-services and offline fulfilment: how e-loyalty is created; The importance of attitude and appearance in the service encounter in retail and hospitality; Book review
0
This e-book includes selected best papers presented at QUIS 9 (Quality in Services) held at Karlstad university, Sweden in June (15-18) 2004. The symposium was co-hosted by the Center for Service Leadership at Arizona State University, USA, The Warwick Business School at University of Warwick, UK and the Service Research Center at Karlstad University, Sweden.
01326671
Customer services-- Management.
Service industries.
Customer services-- Management.
Service industries.
HF5415
.
5
.
Q857
2005eb
Evardsson, Bo.
Gustafsson, Anders,1964-
20201208051801.0
pn
مطالعه متن کتاب [Book]
Y
