عنوان
پدید آورنده
موضوع
رده
HF5415.153 .A56 2003eb
HF5415
.
153
.
A56
2003eb
کتابخانه
محل استقرار
0080469892
0750677325
9780080469898
9780750677325
b713506
New product development :
[Book]
from initial idea to product management /
Marc A. Annacchino.
Boston, MA :
Butterworth-Heinemann,
2003.
1 online resource (xxxii, 567 pages) :
illustrations
Includes bibliographical references and index.
Front cover; copyright; table of contents; front matter; PREFACE; INTRODUCTION; body; 1. THE BUSINESS OBJECTIVE; 2. THE MARKET OPPORTUNITY; 3. REFINEMENT OF THE PRODUCT CONCEPT INTO A NEW PRODUCT AND BUSINESS; 4. THE PRODUCT AND BUSINESS PLAN; 5. JUSTIFYING A PROGRAM: THE ACCOUNTING VIEWPOINT; 6. STARTING OUT; 7. EXECUTING THE PLAN; 8. MANUFACTURING DEVELOPMENT; 9. THE PRELAUNCH CHECKLIST: SETTING UP THE ORGANIZATION; 10. THE LAUNCH; 11. THE PURSUIT; 12. NEW PRODUCT DEVELOPMENT RECORDS FORMAT; back matter; Appendix A. SELECTED NEW PRODUCT DEVELOPMENT EFFORTS.
0
Covers the entire process of product development from idea to launch without missing a step!
Elsevier Science & Technology
98498:98501
New product development.
9780750677325
New products-- Planning.
Product management.
Produits commerciaux-- Gestion.
Produits nouveaux-- Planification.
BUSINESS & ECONOMICS-- Development-- Business Development.
New products-- Planning.
Product management.
Productontwikkeling.
BUS-- 020000
658
.
5/75
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HF5415
.
153
.
A56
2003eb
85
.
15
85
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15
.
bcl
bcl
Annacchino, Marc A.
20201208035321.0
pn
مطالعه متن کتاب [Book]
Y
