عنوان
پدید آورنده
موضوع
رده
HE9781 .S35 2007
HE9781
.
S35
2007
کتابخانه
محل استقرار
0754648192
0754648206
9780754648192
9780754648208
b713480
Airline marketing and management /
[Book]
Stephen Shaw.
6th ed.
Burlington, VT :
Ashgate,
©2007.
xi, 323 pages :
illustrations ;
24 cm
Includes index.
Includes bibliographical references and index.
The fundamentals -- The market for air transport services -- The marketing environment -- Airline business and marketing strategies -- Product analysis in airline marketing -- Pricing and revenue management -- Distributing the product -- Brands management in airline marketing -- Relationship marketing -- Airline selling, advertising and promotional policies -- The future of airline marketing.
0
Stephen Shaw's study examines the principles of marketing and demonstrates the way in which these principles can be applied in today's airline industry. The book is full of up-to-date and relevant examples drawn from world-wide aviation sources.
Airline marketing and management.
Aeronautics, Commercial-- Marketing.
Airlines-- Marketing.
Aeronautics, Commercial-- Marketing.
Airlines-- management.
Airlines-- marketing strategy.
Airlines-- Marketing.
Flygbolag-- ledning och organisation.
Flygbolag-- marknadsföring.
Luchtvaartmaatschappijen.
Luftverkehr
Management.
Marketing
Marketing.
Verkehrsbetriebslehre
387
.
7/40688
22
HE9781
.
S35
2007
85
.
40
QQ
800
QQ
930
QR
840
bcl
rvk
rvk
rvk
Shaw, Stephen,1950-
20201208035202.0
مطالعه متن کتاب [Book]
Y
