عنوان
پدید آورنده
موضوع
رده
HF5415.5 .C86 2002
HF5415
.
5
.
C86
2002
کتابخانه
محل استقرار
1841122130
9781841122137
b712905
Customer relationship management /
[Book]
Michael J. Cunningham.
Oxford, England :
Capstone Pub.,
2002.
124 pages ;
18 cm.
ExpressExec. Marketing ;
04.04
"ExpressExec."
Includes index.
The ExpressExec is organized into ten core subject areas: Innovation -- Enterprise -- Strategy -- Marketing -- Finance -- Operations and technology -- Organizations -- Leading -- People -- Life and work.
Includes bibliographical references and index.
Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. Examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold.
System requirements for PC users: Internet Explorer 5.5 and above, Adobe Acrobat reader 6.0.2 and above. For Mac users: Safari 1.2 and above, Adobe Acrobat reader 7.0 and above.
Customer relations-- Management, Case studies.
Customer relations-- Management.
Electronic commerce.
Relationship marketing.
Customer relations-- Management.
Electronic commerce.
Relationship marketing.
658
.
812
21
HF5415
.
5
.
C86
2002
Cunningham, Michael J.
20201208032225.0
مطالعه متن کتاب [Book]
Y
