عنوان
پدید آورنده
موضوع
رده
PE1422 .G63 1998eb
PE1422
.
G63
1998eb
کتابخانه
محل استقرار
020302754X
0203159705
9780203027547
9780203159705
0415145988
b712862
The language of advertising :
[Book]
written texts /
Angela Goddard.
New York :
Routledge,
1998.
1 online resource (ix, 134 pages) :
illustrations.
Intertext
Includes bibliographical references (pages 127-128) and index.
Preliminaries; Contents; Introduction; Unit one: What is an advertisement?; Unit two: Attention-seeking devices; Unit three: Writers, readers and texts; Unit four: How does that sound?; Unit five: Nautical but nice: intertextuality; Unit six: Cultural variations; Unit seven: Tricks of the trade; Unit eight: Picture me this; Symbols; Index of terms; References;
0
This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on Advertising. It includes activities, sample texts, commentaries and further activity suggestions.
eBook Library
EBL165201
Language of advertising.
0415145988
Advertising-- Language.
English language-- Discourse analysis.
English language-- Written English.
Advertenties.
Advertising-- Language.
Engels.
English language-- Discourse analysis.
English language-- Written English.
Taalgebruik.
401/
.
41
21
PE1422
.
G63
1998eb
Goddard, Angela,1954-
20201208031940.0
pn
مطالعه متن کتاب [Book]
Y
