عنوان
پدید آورنده
موضوع
رده
HF5415.5 .A525 2008eb
HF5415
.
5
.
A525
2008eb
کتابخانه
محل استقرار
047069985X
1119206057
1282034200
9780470699850
9781119206057
9781282034204
0470694246
9780470694244
b710889
Inside the customer universe :
[Book]
how to build unique customer insight for profitable growth and market leadership /
Henrik Andersen & Thomas Ritter.
Hoboken, NJ :
John Wiley & Sons,
©2008.
1 online resource (x, 279 pages) :
illustrations
Includes index.
A quick guide to customer universe based execution -- The executive challenge of driving EBITDA growth -- The challenges of current segmentation models -- Identifying customer types : inside the customer mind -- Identifying roles and scenes : inside situations and occasions -- CUBEical segmentation : the platform for achieving market leadership -- CUBEical strategy : where and how to compete -- CUBEical implementation : how to take the lead -- CUBEical thinking : how it links to other business frameworks -- The fast moving consumer goods universe -- The key account management universe -- The mergers and acquisition universe.
0
Inside the Customer Universe reveals how an organization can become ahead of the game by focusing a its strategy on predicting customer needs rather than following them. This book provides a unique contribution to the field of customer management with a departure from current practice towards understanding customers as 'multi-individuals' and hence solving current confusions surrounding customer behaviour. Inside the Customer Universe's easy to implement tools, models and strategies provide the reader with the ability to create stable and sustainable customer understanding and, therefore, sust.
OverDrive, Inc.
E19AC85A-5543-4488-90E8-E2A51E7C907D
Inside the customer universe.
9780470694244
Customer relations.
Marketing.
BUSINESS & ECONOMICS-- Marketing-- Research.
Customer relations.
Marketing.
BUS-- 043060
KJS
658
.
8/343
22
HF5415
.
5
.
A525
2008eb
Andersen, Henrik,1953-
Ritter, Thomas,1970-
20201208013851.0
pn
مطالعه متن کتاب [Book]
Y
