عنوان

Sonic branding :

1403905193

9781403905192

b710563

Sonic branding :

[Book]

an introduction /

Daniel M. Jackson ; edited by Paul Fulberg.

New York :

Palgrave Macmillan,

2003.

xxi, 179 pages :

illustrations ;

24 cm

Includes bibliographical references (pages 170-174) and index.

Part I. What is sonic branding? : The opportunity knocks -- Jingle all the way -- What the movies did for us -- What is sonic? -- The sciency bit : The almond of emotion -- The three elements of sound : Voice ; Ambience ; Music -- Part 2. The nature of brands: A historical perspective -- Brand and its symbols -- McBrands -- The essence of brand is belief -- Turning beliefs into brands -- Generating belief: the greatest story ever told -- Any belief can become a brand -- Definition of a brand -- Branding : Distinct ; Memorable ; Flexible ; Honest -- Part 3. This is how we do it : The sonic branding engine -- Brand brief : Royal Institution of Chartered Surveyors ; Vizzavi (part 1) -- Creative learning : Historical audit ; COmpetitive audit ; UK food retail ; Contextual audit -- Moodboards : Vizzavi (part 2) -- Identity -- Sonic language -- Sonic guidelines : 'Hello, it's me!' ; Choosing a voice -- Sonic logo : Direct Line -- Technical considerations -- Experience -- Appendix: Dialogues : Jon Turner, Enterprise IG ; Sam Sampson, The Brand Union ; Andrew Ingram, Radio Advertising Bureau ; Robbie Laughton, DAVE ; Tim Greenhill, Greenhill McCarron ; Ali Johnson, Sonicbrand -- Glossary.

0

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed on the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound.

Advertising-- Brand name products.

Branding (Marketing)

Music in advertising.

Advertising-- Brand name products.

Branding (Marketing)

Geluid.

Markenname

Markenpolitik

Marketingmix.

Motiv

Music in advertising.

658.62

658.82

659.14

Jackson, Daniel M.,1972-

Fulberg, Paul,1973-

20201208012145.0

[Book]

Y