عنوان
پدید آورنده
موضوع
رده
HF5415 .M5268 2004
HF5415
.
M5268
2004
کتابخانه
محل استقرار
0071427317
9780071427319
b710457
Sun Tzu strategies for marketing :
[Book]
12 essential principles for winning the war for customers /
Gerald A. Michaelson with Steven W. Michaelson.
New York :
McGraw-Hill,
©2004.
xi, 244 pages ;
23 cm
Includes index.
The principles of marketing strategy -- First principle : honor the customer -- Second principle : organization of intelligence -- Third principle : maintenance of the objective -- Fourth principle : a secure position -- Fifth principle : offensive action -- Sixth principle : surprise -- Seventh principle : maneuver -- Eighth principle : concentration of resources -- Ninth principle : economy of force -- Tenth principle : command structure -- Eleventh principle : personal leadership -- Twelfth principle : simplicity -- Implementing strategies.
0
Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In his new book, a bestselling author and Sun Tzu expert interprets the influential thinker's classic battle strategies specifically for today's marketing professionals.
Strategies for marketing
Sunzi,active 6th century B.C., Sunzi bing fa.
Sun Zi., Art of war.
Sunzi,6th cent. B.C., Art of war.
Sunzi bing fa (Sunzi)
Marketing.
Marketing.
658
.
8/001
22
HF5415
.
M5268
2004
Michaelson, Gerald A.
Michaelson, Steven.
20201208011412.0
مطالعه متن کتاب [Book]
Y
