Creating a fortune with the base of the pyramid / Ted London and Stuart Hart -- Building better ventures with the base of the pyramid : a roadmap / Ted London -- Innovation for the BoP : the patient capital approach / Robert Kennedy and Jacqueline Novogratz -- Taking the green leap to the base of the pyramid / Stuart Hart -- Needs, needs, everywhere, but not a BoP market to tap / Erik Simanis -- A micro-level approach to understanding BoP markets / Madhu Viswanathan -- Reframing design for the base of the pyramid / Patrick Whitney -- BoP venture formation for scale / Allen Hammond -- A continuing journey / Ted London and Stuart Hall -- Appendix: Attendees from 2009 conference : Creating a shared roadmap.
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This book shares proven, "on-the-ground" insights for building "Base of the Pyramid" businesses that really are sustainable and green, will help alleviate social ills, and can scale to significant size and profitability. Its "second-generation" techniques reflect crucial lessons learned by "BoP" pioneers: lessons that dramatically increase the likelihood of success.