Acknowledgments; Introduction: Leading with Heart: A Purpose Beyond Profit; 1: A Mission Statement Is Not the Same as a Sense of Mission; 2: When Everyone Points North: Developing a Clear Decision-Making Framework and Business Model; 3: The Power of a Breakthrough Goal; 4: Break Out the Big Brass Brand; 5: Bold Moves and Best Practices; 6: Building the Best Staff; 7: Inspiring the Best Work: Managing Nonprofit Employees; 8: Recruiting and Guiding Volunteers and the Board of Directors; 9: Influencing Public Policy: Nonprofit Advocacy and Lobbying.
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The CEO of one of America's most respected organizations shows nonprofits how to go from good to great.
MIL
209115
You've gotta have heart.
0814409903
American Heart Association.
American Heart Association
American Heart Association.
Nonprofit organizations-- Management.
Nonprofit organizations.
Organizational effectiveness.
BUSINESS & ECONOMICS-- Nonprofit Organizations & Charities.