عنوان
پدید آورنده
موضوع
رده
HD69.B7 U53 2006
HD69
.
B7
U53
2006
کتابخانه
محل استقرار
074944665X
074944861X
1280473940
6610473943
9780749446659
9780749448615
9781280473944
9786610473946
b709454
Understanding brands /
[Book]
Peter Cheverton.
Philadelphia :
Kogan Page,
2006.
1 online resource (x, 139 pages) :
illustrations.
Creating success
"First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?"
Contents; Preface; Part I Defining the brand -- its purpose and its benefits; Part II Brand management -- the strategy; Part III Brand management -- the implementation.
0
Intended for those who know that brand management is crucial, but don't know how to go about it, this book helps them understand what a brand is, what it can do for them, and how it supports the goals of the business. It also helps managers to direct and co-ordinate the variety of tasks and experts involved in making brand strategy happen.
OverDrive, Inc.
Understanding brands.
074944665X
Brand name products.
Product management.
Brand name products.
BUSINESS & ECONOMICS-- Industrial Management.
BUSINESS & ECONOMICS-- Management Science.
BUSINESS & ECONOMICS-- Management.
BUSINESS & ECONOMICS-- Organizational Behavior.
Product management.
BUS-- 041000
BUS-- 042000
BUS-- 082000
BUS-- 085000
658
.
8/27
22
HD69
.
B7
U53
2006
85
.
40
bcl
Cheverton, Peter.
Cheverton, Peter.
20201208001721.0
pn
مطالعه متن کتاب [Book]
Y
