"This edition with a new afterword ..."--Title page verso.
Includes bibliographical references (pages 373-406) and index.
Messing with the magic -- Starting in a garage -- Buzz but few dollars (1999-2000) -- Prepping the Google rocket (2001-2002) -- Innocence or arrogance? (2002-2003) -- Google goes public (2004) -- The new evil empire? (2004-2005) -- Chasing the fox (2005-2006) -- War on multiple fronts (2007) -- Waking the government bear -- Google enters adolescence (2007-2008) -- Is "old" media drowning? (2008) -- Compete or collaborate? -- Happy birthday (2008-2009) -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Afterword. --25 business maxims.
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"In 'Googled, ' esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large."--Page 4 of cover.
Google (Firm)
Google (Firm)
Internet industry-- United States.
Internet searching.
Web search engines-- United States-- History.
BUSINESS & ECONOMICS / Industries / Media & Communications.