Includes bibliographical references (pages 174-176).
The story of our status -- Marketing misconceptions defined and defused -- Unworthy and worthy marketing purposes -- Three ministry marketing killer assumptions -- Characteristics of ministry marketing audiences -- Easy ministry marketing is people-centered -- Easy ministry marketing is pop culture savvy -- Easy ministry marketing is precise -- Easy ministry marketing is playful -- Business, invitation cards, and postcards -- The church bulletin and insert -- Niche newsletters -- Easy ministry marketing is persistent and planned -- Easy ministry marketing is programmed and publicity proactive -- Easy ministry marketing is pervasive and partnering -- Easy ministry marketing is properly equipped and prayer saturated.
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"Ministry Marketing Made Easy provides alternative, practical ways for church leaders to communicate the church's message."--BOOK JACKET.