Includes bibliographical references (pages 212-216) and index.
Cover; Acknowledgements; Chapter 1 The case for open science; Chapter 2 Good science writing; Chapter 3 Planning for open science; Chapter 4 Understanding the audience; Chapter 5 Communicating with the media; Chapter 6 Communicating with government and industry; Chapter 7 Communicating with the public; Chapter 8 Talking to the world; Chapter 9 Communicating new technologies; Chapter 10 Working towards open science; Chapter 11 Sensible rules for open science; Chapter 12 Issues management for science bodies.
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Offers practical ways to communicate science in a highly networked world where billions of people still have little or no access to advanced knowledge or technologies. The authors describe low-cost, effective means to transfer knowledge to target audiences in industry, government, the community and to the public at large.