Includes bibliographical references (pages 129-131).
Preliminaries; Table of Contents; Introduction; To Panel or Not to Panel; Bottling Communication; Launching the Bottle; Finding the Bottle; Conclusions; References; Appendices.
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Asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? And more.
Springer
978-3-540-29029-2
Anonymous elect.
9783540290292
Springer e-books
Internet.
Market surveys-- Computer network resources.
Marketing research-- Computer network resources.
Online databases.
Bases de données en ligne.
Marketing-- Recherche-- Information électronique.