عنوان

Secret service :

0814426972

0814471714

9780814426975

9780814471715

0814471714

b707106

Secret service :

[Book]

hidden systems that deliver unforgettable customer service /

John R. DiJulius III ; foreword by Bill Capodagli and Lynn Jackson.

New York :

AMACOM,

[2003]

1 online resource

Includes index.

Secret service systems : creating behind-the-scenes systems -- Secret service at work : implementing secret service systems -- Your front line is your bottom line : the value of your front-line people -- What are we really selling? : making it an experience -- Drilling for oil, in your own backyard : marketing to go deeper with your existing customers -- Creating passionate team members : creating a great corporate culture -- An opportunity to be a hero : turning customer complaints into positive experiences -- Enhancing the quality of lives around us : giving back -- E-nough : getting back to the face-to-face relationships.

0

The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't * Fascinating insights from behavioral and neurological research * Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.

Ingram Content Group

9780814426975

Secret service

0814471714

Consumer satisfaction.

Customer loyalty.

Customer services.

BUSINESS & ECONOMICS-- Customer Relations.

Consumer satisfaction.

Customer loyalty.

Customer services.

BUS-- 018000

DiJulius, John R.,1964-

20201207221651.0

rda

[Book]

Y