Includes bibliographical references (pages 190-203) and index.
Discourse and representation -- Discourse and ideology -- Rethinking 'personalization' and the 'infotainment' debate -- Publicizing the 'private' -- Children 'at risk' -- 'Unsafe' food -- Demonizing Islam -- September 11th : rethinking Islam?
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The concept of discourse is immensely useful in analysing media texts. Yet it is often seen as primarily a linguistic tool. This book explores the ways in which it can be used for media studies, especially for understanding the interplay between verbal and visual significant in today's media.