عنوان
پدید آورنده
موضوع
رده
HD9382.7.L36 T6713 2006
HD9382
.
7
.
L36
T6713
2006
کتابخانه
محل استقرار
0230002102
9780230002104
b706598
The wine wars :
[Book]
the Mondavi affair, globalization and "terroir" /
Olivier Torrès ; with the collaboration of Dorothée Yaouanc ; translated from the French by Kirsty Snaith.
New York :
Palgrave Macmillan,
2006.
xiii, 170 pages ;
23 cm
Includes bibliographical references (pages 154-165) and index.
"The Mondavi affair illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way in which we do business. It opens up perspectives for reflection in fields as varied as international management and entrepreneurship, local development and political science."--Jacket.
"This is a failure story that has been told by the media all over the world. In this book, Olivier Torres describes California-based wine producer Robert Mondavi's attempt to set up business in a small, world-renowned wine-producing village in the south of France. At the beginning, everyone seemed to win. The Mondavi group would produce an exceptional wine, the local wine co-operative would benefit from Mondavi's know-how and the region would improve its image as a producer of high-quality wines. The business venture was nevertheless brought to an abrupt halt by an anti-globalization rebellion composed of ecologists, communists, neo-rurals and wild-boar hunters."
Guerre des vins.
English
Mondavi, Robert,1913-2008.
Mondavi, Robert,1913-2008.
Robert Mondavi Winery.
Robert Mondavi Winery.
Wine industry and globalization-- Political aspects-- France.
Wine industry and globalization-- Social aspects-- France.
Wine industry-- France-- Languedoc-Roussillon.
Buitenlandse bedrijven.
Culturele verschillen.
Politieke aspecten.
Wijnbouw.
Wine industry.
France, Languedoc-Roussillon.
France.
Zuid-Frankrijk.
7
7
7
338
.
4/76632009448
22
HD9382
.
7
.
L36
T6713
2006
15
.
70
bcl
Torrès, Olivier.
20201207215004.0
مطالعه متن کتاب [Book]
Y
