عنوان
پدید آورنده
موضوع
رده
HF5415.55 .H36 2015
HF5415
.
55
.
H36
2015
کتابخانه
محل استقرار
1315703882
1317469178
1317469186
9781315703886
9781317469179
9781317469186
9780765623577
b705145
Handbook of brand relationships /
[Book]
Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
New York :
Routledge,
2015.
1 online resource (xxi, 424 pages) :
illustrations
"Society for consumer psychology."
Originally published 2009 by M.E. Sharpe.
Includes bibliographical references and index.
pt. 1. Fundamental issues in brand relationships -- pt. 2. Goals, needs, and motives that foster brand relationships -- pt. 3. Brand meaning and meaning makers -- pt. 4. Psychological and behavioral effects of strong brand relationships -- pt. 5. Conclusions and research directions.
0
9780765623577
Brand choice.
Branding (Marketing)
Customer relations.
Relationship marketing.
Brand choice.
Branding (Marketing)
Customer relations.
Relationship marketing.
658
.
812
658
.
812
HF5415
.
55
.
H36
2015
MacInnis, Deborah J.
Park, C. Whan.
Priester, Joseph W.
Society for Consumer Psychology.
20201207203101.0
pn
مطالعه متن کتاب [Book]
Y
