عنوان
پدید آورنده
موضوع
رده
HF5415 .M374 2007
HF5415
.
M374
2007
کتابخانه
محل استقرار
0470025913
9780470025918
b704304
Conversations with marketing masters /
[Book]
Laura Mazur and Louella Miles.
Hoboken, NJ :
John Wiley,
©2007.
236 pages :
portraits ;
24 cm
Includes bibliographical references and index.
Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis McKenna : the technology visionary -- Don Peppers and Martha Rogers : the one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary.
0
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great - and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.
Conversations with marketing masters.
Marketing-- Management.
Marketing personnel, Interviews.
Marketing.
Arbeitskraft.
Führungskraft.
Management.
Marketing-- Management.
Marketing-- Management.
Marketing-- Management.
Marketing personnel, Interviews.
Marketing personnel, Interviews.
Marketing personnel.
Marketing.
Marketing.
Marketing.
Marketing.
Marketing.
Marknadsföring.
658
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8
22
HF5415
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M374
2007
85
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40
85
.
40
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F713
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5
F713
.
50
bcl
bcl
clc
clc
Mazur, Laura.
Miles, Louella.
20201207194535.0
مطالعه متن کتاب [Book]
Y
