a new way to uncover profitable growth for your business /
Stuart E. Jackson.
Hoboken, NJ :
John Wiley,
2007.
vii, 280 pages :
illustrations ;
24 cm
Includes bibliographical references (pages 261-271) and index.
I. Why profitable growth is so hard to find -- Where you should compete -- Bigger may be worse -- Uncovering where value hides -- II. How to use strategic market position to chart your business strategy -- Capturing value -- Doing detective work -- Applying SMP to sales and marketing -- III. Key applications of strategic market position -- Using SMP to find new markets -- SMP strategies for low-growth or low-margin businesses -- When do acquisitions make sense?
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"Where Value Hides introduces Stuart Jackson's concept of "Strategic Market Positioning" (SMP), which combines principles of customer preference, producer economics, and corporate finance to construct an accurate picture of a company's opportunities. SMP helps business leaders redefine their markets, assess their actual and potential value and question the assumptions that lead to potentially misguided growth strategies. Where Value Hides shows you how to uncover your company's SMP and explains how it directly impacts company profitability."--Jacket.