Includes bibliographical references (pages 515-524) and index.
EXECUTIVE STRATEGY; CONTENTS; PREFACE; 1. STRATEGY PROCESS; 2. IMPLEMENTING STRATEGY; 3. STRATEGIC BUSINESS MODELS; 4. PLANNING SCENARIOS; 5. STRATEGY THEORY; 6. STRATEGIC PLAN; 7. STRATEGIC VISION; 8. MARKETS AND INNOVATION; 9. COMPETITION AND STRUCTURE; 10. OPERATIONS AND CONTROL; 11. INFORMATION STRATEGY; 12. DIVERSIFICATION STRATEGY; 13. KNOWLEDGE ASSETS; BIBLIOGRAPHY; INDEX.
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The information revolution has radically transformed virtually every aspect of business today. Yet, no book has fully addressed its impact on strategic management - until now. In Executive Strategy: Strategic Management and Information Technology, Frederick Betz builds on his pioneering work concerning the management of technical innovation to explore the powerful relationship between traditional strategic management and today's computer and communications technologies.