عنوان
پدید آورنده
موضوع
رده
HD59 .L36 2005eb
HD59
.
L36
2005eb
کتابخانه
محل استقرار
0805846069
0805846077
1410611205
9780805846065
9780805846072
9781410611208
b702866
Applied public relations :
[Book]
cases in stakeholder management /
Larry F. Lamb, Kathy Brittain McKee.
Mahwah, N.J. :
Lawrence Erlbaum Associates,
2005.
1 online resource (xvi, 258 pages) :
illustrations
LEA's communication series
Includes bibliographical references and index.
Public relations: maintaining mutually beneficial systems of stakeholder relationships -- Stakeholders: employees -- Stakeholders: community -- Stakeholders: consumers -- Stakeholders: media -- Stakeholders: investors -- Stakeholders: members and volunteers -- Stakeholders: governments and regulators -- Stakeholders: activists -- Stakeholders: global citizens.
0
Offers readers the opportunity to observe and analyze the manner in which contemporary businesses and organizations interact with key groups and influences.
eBook Library
EBL234280
Applied public relations.
0805846077
Public relations, Case studies.
Relations publiques, Cas, Études de.
Belangengroepen.
BUSINESS & ECONOMICS-- Public Relations.
Public relations.
Public relations.
Strategisch management.
BUS-- 052000
659
.
2
22
HD59
.
L36
2005eb
85
.
08
bcl
Lamb, Larry F.
McKee, Kathy Brittain.
20201207182216.0
pn
مطالعه متن کتاب [Book]
Y
