عنوان
پدید آورنده
موضوع
رده
Z471 .W58 2010eb
Z471
.
W58
2010eb
کتابخانه
محل استقرار
1569765626
1569765634
1569765642
9781569765623
9781569765630
9781569765647
155652997X
9781556529979
b702861
Publishing for profit :
[Book]
successful bottom-line management for book publishers /
Thomas Woll.
Rev. and expanded 4th ed. /
foreword by Dominique Raccah.
Chicago, Ill. :
Chicago Review Press,
©2010.
1 online resource (xxvi, 373 pages) :
illustrations
Includes bibliographical references (pages 362-365) and index.
C³ : commitment, consistency, credibility -- The publishing environment -- Define your niche -- Make planning primary -- Keep your staff lean (but not necessarily mean) -- Protect your assets -- The editorial process/content management -- Production and manufacturing -- Sales-- and more sales -- Subsidiary rights -- Direct response marketing : Internet 101 -- Operations, fulfillment, and accounting -- Electronic publishing and marketing -- Returns.
0
Publishing is a rapidly changing business, and this comprehensive reference is right in step - covering operations, finances, and personnel management as well as product development, production, and marketing.
OverDrive, Inc.
92207176-0550-46CD-8776-A97591724C49
Publishing for profit.
9781556529979
Publishers and publishing-- United States-- Management.
LANGUAGE ARTS & DISCIPLINES-- Publishing.
Publishers and publishing-- Management.
United States.
7
LAN-- 027000
070
.
5/068
22
Z471
.
W58
2010eb
Woll, Thomas,1948-
20201207182158.0
pn
مطالعه متن کتاب [Book]
Y
