Writing a business plan -- Your business idea -- Defining your market -- Compiling your marketing plan -- Your operational plan -- Your sales forcast -- Your financial analysis -- Adding your appendices -- Presenting your plan -- Running your business to plan.
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A business plan is one of the most important documents the business manager will have to produce. This is a practical guide to how to produce a well thought out and carefully structured plan, including checklists, action plans and case studies.